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CEO’s Festive Message

Season’s Greetings from #traWell!  

What a year we’ve had! Even as write this blog, many of the countries we loved traWelling to remain in lockdown. The pandemic has limited not only our opportunity to reset & supercharge our immune systems, but also made us rethink how we pursue wellness tourism in the new normal. 

I’m ever the optimist though & there is light at the end of the tunnel. Team traWell continue to lobby our peers in the industry, encouraging them to come together, lean on each other help regenerate the tourism sector.  

Behind the scenes, we’ve been working tirelessly to create a new set of local, national & international wellness excursions, specifically designed for a post-pandemic world.  

I’m delighted that your enquiries for wellness excursions have mushroomed since the announcement of rapid testing & a Covid-19 vaccine. With your support, business continues to grow from strength to strength. Moreover, the country has put faith in us by availing the special offers we launched to thank our hometown heroes & key workers. 

I’m investing every waking minute into putting wellness tourism back on the agenda! 

Christmas & New Year are always opportunities to reflect. Whilst others in our sector retrenched & made redundancies, traWell invested in our people & grew our offering. Our team has doubled in size &: 

  • developed this cutting edge website (check it out at www.traWell.global);  
  • appointed country managers for the Middle East, India & the UK;  
  • published a “Book with Confidence Guarantee” to give you the peace of mind that whatever the future holds, we’ll look after you; &  
  • we put together gift hampers to give away as part of our New Year raffle. 

If the pandemic has taught us anything, it’s the value of health, the importance of wellness & what truly magical feats we can achieve when we come together. You sit at the heart of every decision we make, & I want to assure you, you always will. 

After much request, I wrote a series of blogs for our website, virtually walking you through a traWell excursion I ran from the UK to Europe. Things have changed. For many in the travel sector, their world has been turned upside down. But my promise to you is that traWell will remain nimble adapt to the new challenges we face.  

Tbegin with, we’ve shifted to nature-based rather than urban excursions. After months cooped up in your house, the idea of clean mountain air, being by the ocean & wide-open landscapes is precisely what the doctor, & your immune system, ordered!  

For some of our guests, the idea of overseas travel is still on ice until they have received a vaccine & I completely understand that. So instead, I want to encourage you to look closer to home. Enjoy the beauty inherent in the UK; there’s a lifetime of incredible experiences waiting to be discovered no more than a few hours’ drive from home. Why not explore Bath, Cardiff, Edinburgh, Belfast, Dublin & London with our Concierge? 

remain confident that rules & regulations on domestic travel will relax. We’ve redesigned our  trips with your health & safety in mind. Simple tweaks: like choosing secluded areas to pause for breath & when you navigate through a city, use less public transport during rush hour. Team traWell makes a point of wearing masks, gloves & even wiping down our belongings after every journey. Hand sanitizer, alcohol gels & sprays are a way of life now. So are temperature checks (which we carry out for the safety of all our guests). I want us to lead the charge in setting high standards  so I have introduced ‘Stand 2 the Side’ etiquette when interacting with guests. It ensures no more sustained, close contact. In our vehicles, we’re opting to open windows rather than using air conditioning to circulate fresh air. In short, now is the moment to enjoy the UK. Explore our beautiful cities without the queues or crowds 

I want to thank you for the support you’ve shown over traWell over the past months for the faith you continue to place in us. Compassion, forbearance, & mutual support are the bedrocks that will keep wellness tourism alive. We have never taken your loyalty for granted & never will. With than in mindI want to wish you & yours season’s greetings & a Happy New Year.  

Here’s to 2021. 

Chet Behl   

CEO, traWell